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When running a business with brand names trademark registration is a vital method of protection - see below. Alternatively if you are a business involved with computer contracts and internet law there are always issues of copyright, trademarks and database rights to be considered. We ensure these matters are adequately covered in all documentation. Intellectual Property rights are critical in the software or internet based publisher market places. If these are not adequately protected a company may find its major asset diluted or lost altogether.
There are issues relating to deep linking when one web site links to a page deep within another site There can be potential breaches of copyright here but other issues such as unfair competition, passing off and breach of database design rights can also be relevant. Any legal issues should be addressed before the web site goes live to reduce risk. We can advise on the appropriate legal solution to such issues.
In the UK the owner of a trademark has the option to either register
a trademark or leave it unregistered. In the latter case he will
rely on the laws of passing off to prevent anyone who uses the
same or a similar mark in the course of trade.
It is not compulsory to register a trademark but there are advantages in doing so.
Registration is prima facie proof of the plaintiff's entitlement to use the mark. in the case of an unregistered mark the plaintiff has to prove entitlement to the mark and that the mark carries a reputation and goodwill. Registration can be obtained before the mark is used provided there is a bona fide intention to do so. In the case of unused unregistered marks you cannot claim passing off. Registration enables an action for infringement to be brought without proof of actual damage. In the case of an unregistered mark the plaintiff has to prove actual or likely damage to the goodwill of the business.
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| Email : mike@businesslegal.biz
Tel : +44(0)8454565273 |
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